Trade fairs specialised in the fruit and vegetable sector are events that bring together the main players in the industry worldwide, from producers, exporters, importers, distributors and suppliers to public and private organisations involved in the international trade of fresh fruit and vegetables.

As an integrated logistics operator, RFL Cargo usually attends these events in order to publicise its specialised offer in the distribution and storage of perishable goods. The land, sea and air transport of this type of goods and its team of qualified professionals guarantee absolute traceability in the maintenance of the cold chain.

The most important trade fairs in the perishables sector

These large gatherings are a unique opportunity to learn about the latest market trends, establish commercial contacts, generate business, promote the image and quality of the products, as well as to access relevant information on regulations, requirements and consumer preferences of the different destinations.

Among the main fairs specialising in fruit and vegetables at world level are the following:

• Fruit Logistica: the leading trade fair for the fruit and vegetable sector in Europe and one of the most important in the world. It brings together more than 2,600 exhibitors and 63,000 professional visitors from more than 140 countries every year in Berlin, Germany. The next fair will be held on 7, 8 and 9 February 2024, an essential date for the fresh produce business.
• Fruit Attraction: a leading event for the Spanish fruit and vegetable industry and a major trade platform for the agri-food sector in Europe. It takes place every year in Madrid, Spain and is organised by IFEMA Madrid and FEPEX (Spanish Federation of Associations of Exporting Producers of Fruit, Vegetables, Flowers and Live Plants). The event attracts more than 2,000 exhibitors from 137 countries.
• Asia Fruit Logistica: the most important trade platform for the fruit and vegetable sector, which takes place every year in Hong Kong, China. The Asian market has a great potential for growth and demand for quality and diverse products. More than 700 exhibitors and visitors from more than 43 countries attend this congregation.
• Global Produce & Floral Show: formerly PMA Fresh Summit, is the largest and most influential trade show for the fresh produce sector in North America and is held every year in different cities in the United States. It is organised by the Produce Marketing Association (PMA) together with The International Fresh Produce Association (IFPA). It brings together more than 1,250 exhibitors and professionals from over 60 countries.
• Anuga: an increasingly international multi-sector event covering specialised segments of the food and beverage industry. It is held every two years in Cologne, Germany. It has more than 7,900 exhibitors and 140,000 trade visitors from over 200 countries.

In an increasingly globalised world, these fairs are the perfect showcase for innovation and collaboration in the global fruit and vegetable industry.

RFL Cargo: a great partner for cold logistics

To face the challenges of exporting and importing perishable goods, such as temperature control, specialised means and equipment, or the management and handling of required protocols such as cold treatment, it is necessary to rely on companies such as RFL Cargo. Their experience in cold transport guarantees that the products maintain their quality and freshness during the journey to their different distribution markets.