The integral strategy for ecommerce, too late?

Most companies in the logistics sector have not yet implemented a comprehensive strategy for e-commerce. According to a recent study more than 60% lack planning in this area. This refers to both B2B (Business to Business) and B2C (Business to Customer) companies.

Some experts indicate that the main reasons for this lack of strategy is because companies are focused on being competitive on a day-to-day basis and dedicate 100% of their resources to serving the customer, reducing delivery times or maintaining a competitive supply chain. RFL, as an international freight forwarder, integrated logistics operator and customs broker, is already beginning to plan this area in order to adapt to a constantly evolving situation.

Consequences

The effects of not having this kind of strategy are:

Insufficient efficiency in critical or relevant areas for the company.
Reduced ability to meet customer expectations and optimize the pace of delivery.
Difficulties in reducing the limitations of existing infrastructures.

However, the lack of investment in computerization and the absence of collaboration between smaller companies – today it is difficult to compete with the big giants of ecommerce, both in prices and in terms of time – makes it necessary to think of differentiated value proposals.

The trend: alliances

The evolution of the demand for electronic commerce is going to cause that, in the next few years, more than 50% of the companies will have to carry out, obligatorily, some type of change in their current distribution strategy. This means having an agile and solvent supply chain.

Many experts explain that companies must rely on the implementation of a type of technology that supports the daily business and with a strategic vision that serves the market niches. In fact, many companies are opting to partner with logistics operators, thereby increasing their resources and capabilities to scale quickly and effectively and, thus, capitalize on all opportunities of e-commerce. This is mainly due to the fact that demand peaks are very high and changes in the market are very constant.